CITY OF LEVERANO PROVINCE OF LECCE GAL Terre del Primitivo IPRES Olympiaki REGION OF IONIAN ISLANDS REGIONAL UNIT OF CORFÙ HELLENIC REPUBLIC REGION OF EPIRUS

Project Mediterranean Life Style

MedLS is an integrated development project that spreads the Mediterranean lifestyle in view of a common vision between Italy and Greece, trough the creation of a common Circuit aiming at gathering in one concept the typical values of the Mediterranean area such as culture, local products, handicraft, nature, food...
The project, funded for a total amount of € 1.304.250,00 of which € 978.178,50 resulting from ERDF and €326.062,50 with national co-financing, promotes the exchange between Italy and greece, in order to the excellences of each territory are identifiable with a common brand, called "MedLS", to create added value capable of enhancing strategically local wealth.
The partners are: Municipality of Leverano (Lead Partner), Province of Lecce, LAG Terre of Primitivo, the Apulian Insitute of Economic and Social Research (Ipres), Development Company of Western Greece S.A. Olimpiaki, the Region of Ionian Islands - Regional Unit of Corfù and the Region of Epirus - Regional Unit of Ioannina.
The project aims at creating a common brand "MedLS".
A pool of experts in different fields represented by the joint Technical Committee has prepared a handbook that explains the rules and the parameters necessary to select the best service providers and productive companies that can become part of the MedLS Circuit.
In particular, through the implementation of two Road Shows, one in Italy and one in Greece, is meant to get the full participation of local businesses.
The circuit will support local economies at national and international level, strenghtening the attractiveness of Mediterranean lifestyle in all its aspects, through a strong and unprudecented communication activities, activation of branches of Front Office within local public and finally through participation in two international fairs.
MedLS aims to sensitize citizens, businesses, entrepreneurs, institutions and politicians about the importance of a new concept of tourism, based on the enhancement of the Mediterranean area and its typical products.
The adhesion of companies to ensure constant circuit verification and monitoring of guidelines to follow, as well as a greater impact for tourism locally, nationally and internationally. Also have a strong impact on the promotion of cultural and natural heritage of the territories involved through horizontal actions related to the tourism sector.
Finally, after a careful analysis conducted at local schools has found a particularly high rate of childhood obesity, so the MedLS project triggered a series of measures (information activities, games, cooking classes) for the purpose of spread the culture of the Mediterranean diet to children, their parents and teachers.

Attachments:
Download this file (MedLS brochure.pdf)MedLS brochure707 Kb26-06-2013 13:00

Events

Two days for the closure of the MedLS project
A road show with an international flavor , with the...

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Lunedì 8 giugno iniziativa del GAL Terre del Primitivo dedicata ai bambini
Quattro classi di scuola elementare dell’Istituto Scolastico Prudenzano di Manduria...

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The Community brand MedLS is actually in effect.
From 10 March the brand MedLS was registered at the...

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